DAM Europe 2022

The Art and Practice of Managing Digital Media

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Incorporating Best Practice in Digital Preservation – Why it is so Important at the Point of Creation

23 June, 11:50 AM BST

We all know that a good digital asset management system will make the process of storing, sharing, and tracking digital assets much easier.  But is this all they should be attempting to do?  What about:

  • Ensuring the discoverability of assets for years to come?  
  • The rendering of digital assets to the user in an ever-evolving EUC environment?  

In other words, what about true digital preservation and the role of a DAM in that?

The fundamental answer lies in the metadata that is held in a DAM and that the DAM demands the asset creator provide.

When we begin to consider the wider potential for metadata in the entire asset lifecycle, do we in fact need to alter our tradition of metadata as being ‘data about data’ and go back to thinking of it as being ‘data about the asset’?

In this session, Tamara Thornhill, Corporate Archivist, Transport for London (TfL) looks at the challenges created by the boom in digital assets and, specifically, the key role that metadata can play in meeting these challenges - and supporting the growth of a digital history of the world.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School