DAM Europe 2022

The Art and Practice of Managing Digital Media


Getting DAM ‘Match Fit’ for FIFA World Cup Qatar 2022

22 June, 11:20 AM BST

At FIFA, the world governing body of football, DAM is playing an integral role in delivering the digital experience for football fans and other stakeholders. In 2022 the year will end with the greatest football spectacle of them all – the FIFA World Cup.

To ensure football is truly global FIFA intends to have a DAM at the centre of its ecosystem – fully integrated with digital channels and with multiple methods of distribution, structured to reach all of its 211 member organisations. It will include official content from across all aspects of the association.  

Join Paul Murphy, Senior Digital Assets Manager, FIFA, on the challenges in getting the DAM match fit.

In this session, we’ll hear: 

  • How the DAM at FIFA follows a path of integration and automation to empower digital storytellers, FIFA member associations, the teams and the players, with live tournament photography to showcase the greatest football event in the world
  • About the roadmap following all the 2022 tournaments and events with an abundance of enhancements, integrations and applications of AI services

All to deliver a DAM in 2022 that is worthy of the best World Cup ever

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School