DAM Europe 2022

The Art and Practice of Managing Digital Media


Paul Murphy

Senior Digital Assets Manager


Paul Murphy is the Senior Digital Assets Manager at FIFA, the world governing body of football. Paul’s journey in DAM has followed his entire career in media and communications over the past 15 years. Paul has spent the last decade working in football governing bodies implementing and managing DAM and innovating with AI and integration first approaches. Speed to market and structured taxonomy are the keys to success for DAM at FIFA. Given the live nature of the requirements for football tournaments like the FIFA World Cup Qatar 2022 Paul’s role is to get assets from action to stakeholders in seconds satisfying a wide variety of digital customers. 

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School