DAM Europe 2022
Developing a User-Tested Central Content Hub at Cancer Research UK
Cancer Research UK uses its DAM as a central content hub for all users and is a vital resource. It has:
- A repository of 13,000+ digital assets
- A well-developed and well-defined taxonomy in use across the entire web and enterprise content
- Reused the existing taxonomy in the DAM
- Improved the ways of working through collaboration
- User-tested the DAM through a series of methodologies – user interviews, guerrilla testing, card sort and tree tests
Hear from Tom Alexander, Taxonomy Manager at Cancer Research UK on why user-experience is more than just a phrase. He’ll share how the DAM is efficiently and effectively managed to ensure that all users find what they are looking for, and will reflect on why the user-focus has improved user-satisfaction in the DAM.
Tom will highlight what’s next in the digital journey for Cancer Research UK.
What others say
HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!
Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.
HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an Omnichannel DAM world that connects all the dots; video, image, text and more.