DAM Europe 2022

The Art and Practice of Managing Digital Media


Tom Alexander

Taxonomy Manager

Cancer Research UK

Tom first worked on the taxonomy at Getty Images, working in a team of professionals whose job it was to catalogue a collection of up to 22 million assets using a controlled vocabulary. Tom was part of the team who developed a gold standard common language that allowed creative, editorial, video and artwork content to be accessible to customers from across the globe.

Tom also spent time at Debenhams working on the website as an internal search specialist, refining search algorithms to increase sales with a keen user focus. Since 2011, Tom has combined these disciplines – and many more besides – working in an agile environment to optimise the taxonomy and internal search at Cancer Research UK. In 2016 Cancer Research UK gained its current DAM system and Tom’s recent work has been to synchronise the taxonomy and user-experience with the best practice used on the website and enterprise content.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School