DAM Asia-Pacific

The Art and Practice of Managing Digital Media


What Works Online in New China - Delivered Within a Global Framework

24 March, 2.10 PM SGT

The story:
Started in Shanghai in 2014. Three friends who met skateboarding in Shanghai. Riding the waves of Chinese youth culture and identity.

The insights:
What works in digital and creative.
What has changed, is changing and will change.
Understanding the subcultures and their implications – from skateboarding, Hip Hop, fashion to the not yet adopted.

PUSH in the Chinese ecosystem – lessons from how we operate

  • The team - dispersed across Europe, Asia and Australia. Offices in Shanghai, Tokyo and Sydney
  • The Chinese creative ecosystem and the positioning of PUSH
  • Communication and delivering the marketing message
  • Pain points and solutions we have deployed, covering: WeChat, email, Whereby, Google, Keynote, WeTransfer, Mega, Dropbox, Vimeo, Baidu, CowTransfer   


An Online Event