The story:
Started in Shanghai in 2014. Three friends who met skateboarding in Shanghai. Riding the waves of Chinese youth culture and identity.
The insights:
What works in digital and creative.
What has changed, is changing and will change.
Understanding the subcultures and their implications – from skateboarding, Hip Hop, fashion to the not yet adopted.
PUSH in the Chinese ecosystem – lessons from how we operate
- The team - dispersed across Europe, Asia and Australia. Offices in Shanghai, Tokyo and Sydney
- The Chinese creative ecosystem and the positioning of PUSH
- Communication and delivering the marketing message
- Pain points and solutions we have deployed, covering: WeChat, email, Whereby, Google, Keynote, WeTransfer, Mega, Dropbox, Vimeo, Baidu, CowTransfer
