London-born, Tokyo-based strategist passionate about culture, diversity and the role that brands can play in society. Have worked on brand strategy, campaigns and research projects, across local and regional scopes, for iconic global brands including Apple, Red Bull, Schick, Sony Music and more.

Prior to PUSH, have worked in a freelance capacity for global brands including Instagram, Vice, MTV, Boiler Room and Resident Advisor, was employed by Red Bull for the Tokyo edition of their yearly “Music Academy” citywide activation, and published high-profile journalistic articles in The Japan Times, BBC and more.