DAM Asia-Pacific

The Art and Practice of Managing Digital Media

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Ray Fu

Executive Creative Producer Shanghai

PUSH

There are directors. There are creatives. There are producers. And then, there are the few people who are comfortable wearing many hats to see a project through from tissue concept to final delivery. I’m one of those people: a dreamer who executes.

In my seven years in Shanghai, I’ve often taken on more work than duty calls for because being creative is a never-ending learning curve. The work I do crosses the intersection of commerce and culture. Whether it’s original online content or a high-end TVC, I believe brands can go beyond just ‘selling product’ to playing a more defining role in shaping our identity and outlook.

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