Creative Operations New York 2024
Ripple Effect: Why Every Production Should Be A Sustainable Production
Increasing global legislation means brands will imminently have to account for scope 1, 2 and 3 emissions. Jemma Gould, VP and Chief Sustainability Officer at IPG, Lora Schulson, Head of Production and PAL at 72andSunny, and Chris Butler, Senior Creative Producer at Uber, take the stage to discuss the impact that regulation will have on advertising production and why supporting a transition to sustainable and regenerative practices is critical.
There’s an urgency to meet this moment by assuming accountability and taking action for our current contributions to the climate crisis, but that means tackling this challenge right now. So, where is the best place to start? What exactly needs to be measured? How can we be sure our actions will have an impact?
Join this session to learn:
- Where are the largest areas of carbon and waste in production and post production
- What does it take to have a sustainable production, no matter how large or small
- What should we be looking out for? (spoiler alert: AI)
- Where to find key resources and support
- Why this has to be a collaborative process
- How and why to become thought-leaders in this space
What others say
HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.
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The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!