Lora believes in making work in fast and innovative ways, while maintaining a high level of craft and creative excellence. 

As a founding leader of the New York office, and as a member of  the NA leadership team, she helps run a thriving, culturally vibrant business and is constantly working to ensure 72andSunny's creative output is aligned with their vision. She was early to take the pledge to Free the Bid (now Free the Work) and continues to be committed to the ongoing fight for equal and diverse representation in the industry, through production and in the work. 

She has produced some of the most memorable advertising of the past two decades, work recognized by; Cannes Lions, Emmys, Clios, One Show, Webbys, Andys, ACIP and more. She was most recently on a Cannes Lion panel on the “Future of Production” and has judged almost every industry award show. She has been included in the The Adweek 50, Adweek Creative 100 List and Business Insiders 30 Most Creative Women in Advertising.

Lora is a native New Yorker, raised in Soho, and lives in Brooklyn with her two teenagers, her husband and a dog named Bingo.