Creative Operations New York 2022

Making Creative Work Better


Modernizing Your Tech Stack – Is Now the Right Time for a Makeover?

May 4, 2:00 PM EDT

The underlying technology that supports your needs varies from the simple – just get the job done – to solutions and tools that are fully integrated and more robust. 

Our world has changed, and so must the technology and workflow processes that support it. 

Advances in artificial intelligence and automation has forced us to reimagine how we work. 

Regardless of your current landscape, is now the right time for complete modernization?

Topics covered include: 

Technology required to support our new ways of working

  • On premise / Hybrid / Remote 
  • Live Events
  • Collaboration

How AI and automation already has or could empower your tech stack?

Are you ‘connected’ (and what does it mean not to be ‘connected’)?

  • APIs / Data transfer

What are the must have key tools you need?

  • Campaign Management
  • Digital Workplace (the modern version of the Intranet)
  • CMS / DAM / VCM / MAM
  • Work Management
  • Analytics
  • Dashboards (Tableau / Power BI)

Streamline and Standardize

  • Vendor Ecosystems - benefits of a unified platform 
  • Cost benefits
  • Data lakes

In this session we will be exploring ‘the art of the possible’ when modernizing your current tech stack. Join us as we explore if now is the right time to schedule your tech stack tune-up. 


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations