Creative Operations New York 2022

Making Creative Work Better


Jiva Smith

VP, Campaign Operations

Peacock TV

Jiva Smith leads Peacock’s Campaign Operations team as a part of the Marketing Division at the NBCU streaming platform. His team works with dozens of creatives and vendors globally to facilitate the execution of all creative production with quality and scale. Jiva, of Maori (native New Zealander) origin, kicked off his career at a major Australian football club, the Sydney Swans, founding their multimedia production department. After a brief stint running a small production company, he then held several roles at Nine Network, Australia’s largest media organization; launching operations at 9Now, the country's leading AVOD platform and finally as Head of Video, Lifestyle in editorial at Nine's digital news platform. Jiva now lives in Brooklyn after relocating to New York in 2018.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations