Creative Operations New York 2022

Making Creative Work Better


Perrie Schad


Perrie Schad, LLC

Perrie Schad is a Creative Operations consultant based in New York City. Her 15+ years of experience in the photo industry has given her a unique viewpoint, having worked on-set as a photographer, art director, digital technician, and producer. Additionally, she has an extensive background in managing premier in-house photo studios and agencies and designing profitable photo studios for leading retailers such as Nordstrom, Target, GiltRue (formerly RueLaLa), and Victoria's Secret. Creating efficient physical and digital workspaces has given Perrie a deep understanding of establishing processes, utilizing technology solutions, and communicating with clients. Simply put, she knows how to help creative teams be more effective. So, it was a natural progression for Perrie to enter the discipline of Creative Operations. Perrie straddles the line between the creative and analytical worlds, fluently speaking the creative language and clearly translating its importance to corporate stakeholders, including business partners and senior management.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations