Creative Operations London 2023
Wimbledon: Taking Control of one of Sport's most Iconic Brands
The Championships may only last two weeks of the year but there is a huge amount of planning that goes into staging one of the world’s most iconic sporting events.
Wimbledon celebrated 100 years of Centre Court in 2022 but has only had an in-house creative team since 2017. Emily will explore the benefits of moving in-house as well as some of the challenges that introducing new processes brings.
This session also provides a glimpse into:
- Wimbledon’s creative team set-up
- How they support the wider organisation
- Recent case studies - from maps and wayfinding through to the Championships campaign
All in pursuit of greatness.
What others say
HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.
HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.
HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.