Creative Operations London 2023
Busting Bias in the Creative Process
In 2022, more than half of the Cannes Lion award winners, across all categories, had diversity, equity, and inclusion at the heart of the work.
In this interactive 30-minute power talk, creative teams will gain the know-how to deliver stronger, more authentic narratives in their creative execution by understanding how to shape an inclusion-first creative process.
When inclusion is at the heart of the creative brief, brands can deliver creative work that taps into fresh audiences and unlocks a new RoI: an improved ROI (return on investment) through a new ‘Return on Inclusion’ (RoI).
How to get ‘inclusion' right? First, we must understand how bias shows up in ourselves, our teams, and the work. With this understanding, we can rewire the process and tell fresh, compelling stories.
Learn how to unpack bias, wherever it shows up in the creative process (spoiler alert: everywhere), and create powerful new narratives that power stand-out creative – which, in turn, grows your brand.
Speaker
What others say
HS Creative Operations events provide a fantastic insight into the marketplace and the direction creative ops are going, would recommend and will be back next year.
HS Creative Operations events provide me with the opportunity to sit in a room with like-minded people who understand each other’s daily challenges, sharing experiences and insights for the greater good of all Creative Operations.
HS Creative Operations events gave me the chance to talk to people who are extremely passionate and experienced in their field and I was proud to be part of it for a day and learn from them.