Bringing AI to Life at Hallmark: A Behind-the-Scenes Look at How AI is Improving Accuracy and Efficiency in the Creative Workflow

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio. 

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process. 

Key takeaways include: 

• How Hallmark identified the most promising opportunities for  applying AI in the creative workflow 
• The approach taken to AI experimentation, testing and Proof of Concept (POC) design 
• The real-life roadblocks encountered during the POC phase and how both teams worked together to overcome them 
• How success is being defined, measured and linked to tangible benefits.  

Whether you're early in your AI journey or looking to scale your efforts, this session will deliver valuable real-world insights from both the brand and vendor side of the transformation.

A link to the recording will be shared post-webinar with all registrants.