Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Throughout his career, Adam has collaborated with a wide range of multifunctional teams, delivering creative solutions across multiple customer accounts. Known for his ability to manage complex projects and meet tight deadlines, he brings both strategic insight and creative flair to every brief.

Adam holds a master’s degree in journalism and has contributed to a range of regional and national publications, including the Oldham Advertiser and The Telegraph. His writing and research experience extends beyond publishing, having produced features for major global brands such as Red Bull.