Agenda
- What’s my hotel worth?
- How values are calculated:
- Who should do the valuation? Can/should you liaise with the agents and valuers?
- Valuation trends and market value
- Can value differ from the asking or achieved price?
- What’s the evidence to support the values?
- Is a desktop or feasibility best or a ‘full formal’?
- What constitutes a conflict of interest?
- Who’s interested in buying and why
- Who’s investing and why
- Return on Investment and RevPAR targets
- Location location location – this used to be of paramount importance but is this still the main factor in determining the value or is the type of hotel more important?
- Short term tactics that can enhance revenue and value
- Measuring brand value and performance and its relevance to the hotel’s worth
- Differences between the major brands
- Branded vs non-branded – the implications for values
- Driving up performance – does it matter about the management structure or whether the hotel is a brand or not? The difference the alternative arrangements make to value
- Selection criteria of brands
- What do brands look for?
- Are there real benefits in the interest?
- What are the options?
- What are my likely returns?
- Data gathering – how to use and benefit from performance data
- Asset management – ensuring the investment is keeping up performance
- Models of ownership and operation and how they can impact value
- Management agreements
- Franchise agreements
- Leasehold interests
- Increasing value through renegotiation or switching to a different model
- Issues impacting fundability
- Site values – redevelopment to create a new build hotel vs redevelopment to create a residential/mixed-use vs refurb and upgrade
- How to decide if the site is worth more redeveloped
- Opportunities created through redevelopment and new build in the current market
- Growth areas
- Sticking points
- Obtaining lender and management approval
- Alternative use – options (and consequential values)
- Criteria for deciding whether to refurbish and, possibly, upgrade
- Increasing value through better/more effective marketing
- Where to start; how best to research and find buyers (and, of the most value, the niche buyer)
- Learning, knowing and mastering your targeted market
- Undertaking due diligence
- Positioning the brand
- Creating and maintaining ‘reputation’
- Sources and terms of funding for the implementation of strategies possible
- Who is lending in the UK for the type of transaction envisaged?
- London and outside London – what’s happening – what are the differences in available options?
- What are the qualifying criteria and likely terms and conditions?
- The robust business case strategies which lenders seek
- Current trends and ‘what if’ thinking – each course director sets out their analysis of current trends and the consequential implications – with adequate time allocated for answering attendees’ questions.