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Pharmaceutical Marketing

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Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit
     
  5. Global marketing strategy & market expansion
    Monica Saldivar – Global Business & Portfolio Strategist
     
  6. A human-centered approach to patient marketing
    Mr. Carlo P. Calcagni RPh – Founder & CEO, ENTRADA Ventures Group
     
  7. The US payer landscape
    Keith Kelly – Syneos Health
     
  8. Forensic marketing: how to sharpen pharmaceutical brand strategy
    Neal Wolff – Eclipse Life Sciences
     
  9. Emerging trends in pharmaceutical marketing
    Sanjay Tripathi – iXM Pro
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