Pharmaceutical Marketing

This engaging and insightful course delivered by leading voices in pharmaceutical marketing explores the strategies, challenges, and innovations shaping the industry. The course covers both foundational strategies, including branding and positioning, as well as innovative approaches in digital and patient-centric marketing. The sessions include the important components shaping the pharmaceutical marketing landscape. The growing relevance of digital platforms for reaching and engaging healthcare professionals and patients are discussed, along with the importance of taking a global perspective. The global approach demonstrates the complexities of bringing pharmaceutical products to diverse international markets as well as the considerable opportunities on offer.

The course includes key concepts, including market research, forecasting and positioning, that underly strategies that create differentiated and compelling pharmaceutical brands. Throughout the course, real-world product launches are used to demonstrate and refine brand strategy and show how well-crafted campaigns can drive awareness, trust and uptake. 

Altogether, the lessons provide a 360-degree view of the marketing ecosystem, equipping professionals with the tools and perspectives needed to thrive in a competitive and rapidly changing industry.

Benefits

• A comprehensive introduction to a subject of fundamental importance to the pharmaceutical industry.
• Eight incisive lessons by leading experts with hands on experience.
• Available 24/7. Watch each session when you wish as often as you wish.
• Access guaranteed for three years.
• Closed captions and transcripts. 
• Reflective questions