From Rules-Based Workflows to Autonomous Decision-Making

As AI becomes embedded across content operations and begins making more autonomous decisions, Digital Asset Management platforms are evolving beyond automation toward agentic models, where AI systems can act independently within defined guardrails.

In an agentic DAM environment, AI agents do more than assist. They monitor content quality, enrich and normalize metadata, manage asset lifecycles, and proactively surface opportunities for reuse and optimization. The result is not just efficiency, but greater consistency, trust, and control at scale.

What we’ll cover:

• How autonomous, agent-driven AI is reshaping DAM
• What makes an AI system truly agentic within a DAM environment
• Why governance and metadata integrity become more critical as autonomy increases
• Organizational and operational shifts required to support the next phase of DAM maturity

A link to the recording will be shared post-webinar with all registrants.