Tarun leads Product Technology at Aprimo, working at the intersection of product strategy, emerging technology, and the operational challenges content teams face every day. He helps shape the technology direction behind Aprimo’s content operations and digital asset management platform as the industry moves into a new era of AI and agentic systems.

His work focuses on how humans and AI agents collaborate within real workflows, designing systems where people remain in control of strategy, creativity, and governance while automation and AI handle coordination, execution, and scale. In the context of content operations, this means delivering solutions that improve content velocity, time to market, asset reuse, campaign throughput, governance accuracy, and overall content ROI while remaining trustworthy and easy for teams to adopt.

In addition to his work at Aprimo, Tarun is the creator of tuneUPGRADE, a music practice platform he designed and developed from the ground up. The platform helps musicians practice more intentionally by combining structured routines, practice tracking, learning resources, and session notes into a single workspace used by thousands of musicians worldwide.