From Repository to Real-Time Readiness: Redefining the Purpose of DAM in the AI driven Content Supply Chain
Digital Asset Management (DAM) is no longer just a place to store images and files. Due to AI, DAM’s importance is growing and becoming the gravitational center that underpins your entire content supply chain.
In this panel discussion, industry practitioners and technology leaders explore how DAM is evolving from a passive repository into an active knowledge and governance layer for modern organizations. The conversation will cover why taxonomy, metadata quality, rights management and approval workflows are no longer simply “nice to have,” but rather critical foundations for scaling content safely and effectively in the age of AI.
Attendees will hear practical perspectives on:
- Why DAM now sits at the center of the content ecosystem, not along the periphery
- How a strong source of truth enables AI, automation and content reuse at scale
- With EU AI Act Article 50 transparency obligations now in force, we discuss the role DAM can play in assisting organisations in meeting certain Art 50 transparency requirements.
- The shift from managing “assets” to managing multimodal knowledge
- What organizations need to rethink today to make their DAM future‑ready
Designed for marketing leaders, content strategists and digital teams, this session focuses on strategy with real-world insights into how DAM can support smarter experiences, faster content delivery and more confident use of AI across the enterprise.
A link to the recording will be shared post-webinar with all registrants.
Sponsored by
About EPAM Systems, Inc. EPAM (NYSE:EPAM) is a global leader in AI transformation engineering and integrated consulting, serving Forbes Global 2000 companies and ambitious startups. With over thirty years of expertise in custom software, product and platform engineering, EPAM empowers organizations to become AI-native enterprises, driving measurable value from innovation and digital investments. Recognized by industry benchmarks and leading analysts as a leader in AI, EPAM delivers globally while engaging locally, making the future real for clients, partners and employees. We are proud to be recognized by Forbes, Glassdoor, Newsweek, Time Magazine, Great Place to Work and kununu as a Most Loved Workplace around the world. Learn more at www.epam.com and follow us on LinkedIn.
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
