Amanda is an award-winning professional with over 20 years of experience consulting with global clients in web and content operations. She leads the global content management team at EPAM to deliver consultancy and operational excellence in content management. She has been recognised for her data-driven approach to identifying and implementing improvements within content operations, now including the use of automation and AI, to drive greater efficiency, scalability, and strategic insight. Amanda is often seen at Marketing and Content related events speaking on AI in the content supply chain.