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Fantastic Metadata and Where to Find it – Exploring asset metadata & tapping into the power of content intelligence

A digital asset management system is only as good as its metadata, and enterprise asset managers rely on quality metadata to organize and expose their assets. As DAMs become increasingly critical to an organization’s ability to meet business and marketing goals, the ability to source and manage asset metadata can be a competitive advantage.

Discover how to blend today’s best practices for sourcing and managing metadata with tomorrow’s world of automation and machine-assisted technologies.

In this session, we will explore:

  • Adapting your organization’s metadata strategy in a new world of assistive and intelligent technologies
  • Making metadata interfaces more accessible to humans across creative, marketing, and business teams
  • Sharing best practices and emerging trends for metadata tagging, validation, and localization


Manager, Digital Media Service
Product Marketing & Strategy

Sponsored by:

Adobe is changing the world through digital experiences. Our creative, marketing, and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results. We help our customers make, manage, measure and monetize their digital content across every channel and screen. For more information, visit