Mike has helped spearhead the Adobe Experience Manager Assets Strategy & Product Marketing team for the past 2+ years, bringing to market innovations like Trainable Smart Tags, 3D/Next Gen asset management, and the new Adobe Asset Link panel which serves as a native connection between AEM Assets and Adobe Creative Cloud. Mike’s area of expertise involves injecting efficiencies into every portion of the asset lifecycle, from asset creation, to management, to delivery and optimization, enabling marketers to maximize content velocity and deliver on the promise of hyper-personalized experiences. Before joining Adobe, Mike received his MBA from the UCLA Anderson School of Management with a heavy focus on technology marketing, where he also served as the Executive Vice President of the Class of 2016. Mike is a huge gamer, an avid reader of Stephen King, and can often be found defending his Los Angeles Dodger fandom to the rest of his Bay Area-based colleagues in San Jose.