DAM’s role in future-proofing the Product Content Ecosystem for all channels, with a focus on eCommerce
Within eCommerce, consistent and visually compelling assets are now ‘in demand’ to help shoppers who require the right information at the right time; a very different scenario to the typical persuasive, behaviour-changing or even intrusive mindset that underpins regular advertising techniques.
This webinar covers:
- Designing content to appeal to a purchase-ready audience
- Understanding the consumer search journey and the benefits of ‘customer speak’ and ‘brand speak’
- Setting global standards for these assets
- Creating A+ content for eCommerce originally produced for other channels
- The techy-bit: how DAM connects with other solutions like PIM, Aggregators, Syndicators
- How eCommerce connects with the wider marketing technology ecosystem, e.g. brand.com, social, ATL…
- Where to start: DAM in eCommerce top-tips
ICP is a uniquely positioned global business building partnerships with brand owners focusing on the lifecycle of their creative assets. Helping clients optimize their Creative Operations to improve the ROI of their global advertising production and marketing technology through nearly 30 years of experience in strategy development and operational execution, ICP takes a people-first approach to adoption and change management of MarTech solutions. Our clients include many of the world's most recognizable brands such as Diageo, Unilever, Coca-Cola, Shire Pharma, Tiffany & Co, Estee Lauder, Tom Ford, Avon, Marc Jacobs, Calvin Klein and Coach. As a dedicated partner providing consultancy, complete teams, or working alongside existing ones to realize the potential of your solutions, it's people who make the difference.
