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Getting to a Rights Strategy for your Content

As the demand for content expands and platforms on which content can be consumed proliferate, it is essential for organizations to know not only what content they have, but how it can be used. Organizations need to review the rights they obtain for content going forward, how to evaluate content already in the DAM for re-use, and whether they have a deep-dive need for rights tracking.

This session will help you look at your asset rights strategy in a practical way:

  • Rights strategy for your content – why do you need one?
  • How to determine your organization's need-to-know for rights
  • Unanticipated asset use with real world examples from the worlds of media, publishing and entertainment
  • Getting to a strategy for the 2020s to expand the use of your content


Consultant - Legal Department
National Geographic Partners