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DAM Creative Empowerment – Demand What You Bought

Buying enterprise level DAM software is a unique challenge. It requires a high degree of IT knowledge to understand the technical requirements that goes into the implementation, yet it’s procured for people with little technical knowledge; creatives. Creatives typically have a minority voice through the buying and implementation process and consequently are often disappointed with the end result, as what they were told they were getting is often unclear, misleading, not particularly helpful to their day-to-day needs, or not even possible. But, creatives and end-users in general do have a voice – a critically important voice that in many respects determines the ultimate success or failure of the DAM initiative itself. As DAM becomes more pervasive and technologically complex, users will need to exert their voice to ensure they’re getting what they need and what they’re paying for. 

This webinar will focus on how creative users can be clear from the beginning about their requirements and how to vet potential vendors to ensure they purchase the right solution. It will also explain some key actions necessary during the implementation stage to ensure that when the DAM is rolled out that marketing, IT and creatives are all happy. 


Director – Alliances US
SVP of Practice Development & Advisory Services

Sponsored by:

censhare’s universal, smart content management software supplies a content and marketing platform to global brands. The best-of-breed applications for collaboration, DAM, PIM, omnichannel CMS and MRM create time relevant digital experiences from real-time information. Information centric business processes supply employees, partners, customers and prospects, wherever and whenever required, without media or process gaps with the content they need.

EMMsphere is an end-to-end marketing technology consulting and managed services provider. 

EMMsphere helps organizations define, execute and expand transformational marketing initiatives by focusing on just the right blend of technology, people and process. We provide advisory, implementation, ongoing platform support, training and help desk services that ensure our client’s goals and their marketing solutions are always in perfect alignment.

We believe success is not all about technology. It’s really about the practical application of technology to solve every-day business challenges. Since 2003, we’ve helped over 40 Fortune 500 companies manage transformational change by delivering ongoing solution optimization and end-user care.