Francisco Ruiz

SVP of Practice Development & Advisory Services


Francisco Ruiz is Senior Vice President of Practice Development and Advisory Services at EMMsphere. Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context. Francisco is an unusually broad-based, engaging and entrepreneurial leader. He's a software engineer by training (who still gets hands-on with code) but also a former McKinsey & Company consultant, where he focused on market strategy and research for clients in both the USA and Europe. 

Early in his career Francisco served 5 years as Director of Advanced Systems with XcelleNet, through an IPO on Nasdaq. Later Francisco was Vice President of Corporate Development with MediaOcean, where he helped grow the organization to over 70, leading to an acquisition by Donovan Data Systems. After that, Francisco started his own consulting practice, Brutal Business Inc., securing partnerships with SmartPath, MediaBin, Aprimo, Marketo and Pardot and serving a number of Fortune 1000 corporations. He also helped small, startup companies develop marketing campaigns and e-commerce businesses with WordPress and WooCommerce. 

Today, with his colleagues at EMMsphere, Francisco brings over 15 years of experience across all aspects of marketing solution design, development, implementation and rollout on a variety of platforms including ADAM and censhare. He also helps clients manage broader issues surrounding cost justification, adoption and change management.

Francisco is a dual citizen of Spain and the USA, lived in Brazil for 8 years, and is fluent in Spanish, Portuguese and English. He holds a BA in Computer Science and Economics from Brandeis University, and an MBA in Finance from The Wharton School.