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Achieving the DAM Promise: A Framework for Driving Adoption

At the beginning of an enterprise-class DAM initiative, promises and expectations run high. But when DAM goes live, the reality is that users often end up disappointed. The result is poor adoption that can jeopardize the entire effort.

Deploying enterprise-class DAM is a unique challenge. This webinar will explore the DAM challenge and present a cohesive framework to drive user adoption from beginning to end – a methodology that is firmly rooted in generating demand for DAM.

During this webinar, we'll present tactics on how to navigate the disparate constituencies of content creators, marketers, business users and IT, and how to address their broad array of business needs, technical hurdles and compliance imperatives. We'll also share examples to stimulate adoption and, most importantly, to foster happy and engaged DAM users.


SVP of Practice Development & Advisory Services
Global Chair

Sponsored by:

EMMsphere is an end-to-end marketing technology consulting and managed services provider. 

EMMsphere helps organizations define, execute and expand transformational marketing initiatives by focusing on just the right blend of technology, people and process. We provide advisory, implementation, ongoing platform support, training and help desk services that ensure our client’s goals and their marketing solutions are always in perfect alignment.

We believe success is not all about technology. It’s really about the practical application of technology to solve every-day business challenges. Since 2003, we’ve helped over 40 Fortune 500 companies manage transformational change by delivering ongoing solution optimization and end-user care.