Mastering Taxonomy and Metadata: Build Smart Systems, Empower Users, Drive Success
Introducing your Course Leader
Sara James, Global Director in strategic digital consulting, SEJ Consulting, LLC
Sara is a seasoned leader in Digital Asset Management and Content Strategy, with over 15 years of experience driving digital transformation and strategy for Fortune 500 clients across industries such as Media & Entertainment, Healthcare, and Consumer Goods. As the former Global Consulting Director at ICP, Sara built and led the consulting practice from the ground up, developing innovative frameworks and solutions that improved operational efficiency and client engagement. Her expertise includes leveraging AI to enhance metadata management, optimize workflows, and transform DAM into a strategic content hub.
Sara is a recognized thought leader in the content space. Her published works, including contributions to Henry Stewart Publications and the industry anthology Taxonomies: Practical Approaches to Developing and Managing Vocabularies for Digital Information, explore the foundational role of metadata tagging, taxonomy design, and content strategy in DAM. She has led multimillion-dollar projects that align advanced technologies with organizational goals, empowering creative teams to focus on high-value work. With a passion for fostering collaboration, Sara emphasizes building strong partnerships, co-creating innovative solutions, and ensuring alignment with client goals to deliver impactful, sustainable results.