Implementing a Successful DAM Program

An Online Educational Series

Session 1: Define your DAM Roadmap and Minimal Viable Product (MVP)
Wednesday, September 8, 2021
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

It all starts with a shared DAM vision right across your organization. It continues by developing an iterative plan for deploying a DAM program. Both stages require a deep understanding of your organization's current asset management processes. Without that, you cannot determine what your ideal DAM future should look like. This session will walk through how to recognize and deal with the pain points in your existing asset processes and how to fill the gaps. Understanding the pain points and filling the gaps is fundamental to defining the optimal future state of your MVP, creating a phased roadmap for getting there and formulating a vision of subsequent development.  
 

Session 2: Requirements Definition, Solution Evaluation, and Implementation Planning
Wednesday, September 15, 2021
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

With your roadmap defined, you can dive deeper into the features required for your MVP implementation. You can leverage your functional and technical requirements for a data-driven solution. You can evaluate and select the right DAM platform for your business needs. 
 

Session 3: Core DAM Implementation
Wednesday, September 22, 2021
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

A detailed collaborative approach is needed when setting up and configuring your MVP DAM. This session explores solutions in and for:

  • Defining the system and asset usage
  • Your metadata model
  • User and user groups
  • Security model 
  • Expected search behaviors
  • Transcodes
  • Single sign-on 
  • Workflows
  • Asset and metadata migrations
     

Session 4: Change Management and On-going Acceleration In and For Your Business
Wednesday, September 29, 2021
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

The project does not end when the DAM technology goes live. This session covers:
  •  How to ensure successful user adoption 
  • Best practice change management 
  • Sustaining your DAM while onboarding new business units/territories and accommodating their required functionality.
     

Session 5: Governance, Periodic Health Checks, and A Living ROI Model
Wednesday, October 6, 2021
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

How do you assess whether your DAM system is successful? How do you quantify the level of success? How do you know whether you have delivered your original vision? Did you follow the original road map (and does it matter if you did not)? In this session, we focus on building an interactive system-wide governance structure and an on-going ROI model suitable for reporting to top management and use in budget applications.