Anytime someone starts “talking metaverse” I’m one of those marketers who gets anxious.
“We’re on a path to the metaverse,” they keep saying. “Get ready.” “It’s already here.” “You’re already behind.”
They’re wrong. And they’re right. We need to be ready because the metaverse is knocking on the door.
This session will explore how DAM managers, creatives and marketing must work together to make DAM ready for the next gen metaverse. We’ll look at it through the eyes of a seen-it-all marketer, assessing what it means for marketers, where it’s happening already, and what we should expect to lose and find along the way.
