It’s not the technology alone that drives performance - it’s great leadership that wins the game.
Great leaders use the power of new technology and extract every ounce of potential benefit.
That’s why DAM practitioners have a unique opportunity to emerge as powerful leaders of change over a wide range of activities. Why? Because we are at the very nexus of change. It’s our responsibility to step up and lead the change – to deliver the potential benefits we can see that others may not know are there for the asking.
We can see the innovations that will deliver competitive advantage. We must move beyond our traditional roles. We must be more vocal. We must explain what the opportunities are, and how the technology we have mastered can deliver the multiple benefits our organizations crave.
