Be it for core content as a product itself, marketing, communication, or simply brand presence, companies and brands everywhere must deliver their best and most engaging content – the right content – to their consumers, through whichever distribution/consumption channels are most appropriate at that moment. Which means building a strong and agile digital media supply chain – combining best-in-breed technology with nimble processes and, increasingly, the kind of feedback loops that enable near real-time decision making.
Moderated by Graham Allan, Managing Director, Deloitte Consulting, we’ll explore the evolution of DAM technology as the foundation of a forward-thinking content supply chain. Learn from the panellists about their content ecosystem journeys – from design and technology selection to system integrations across the asset lifecycle and the customer interaction beyond.
