Festival of DAM 2021

A celebration of all things DAM


Michelle Roell

Taxonomy Strategist, Editorial Creative


Michelle is a Taxonomy Strategist with the Editorial Creative team at Netflix. Her current role includes building and iterating on taxonomies for promotional assets. She leads a governance committee tasked with researching change requests and maintaining the health of the taxonomy. Prior work includes data governance roles with the Enterprise Metadata Services and Studio Technology teams at The Walt Disney Company. She has been in the information science field for 9 years after a prior career as a motion graphics animator. She believes fully in the power of DAM, metadata and controlled vocabularies in order to fulfil foundational business needs. Michelle is a proud Longhorn having received her Master of Science in Information Studies from The University of Texas at Austin. When not building metadata models, you can find her at the movies, volunteering at her local animal shelter or hopefully at a yoga class.


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI