Festival of DAM 2021

A celebration of all things DAM


Kathleen Cameron

Digital Asset Management Program Lead

Google Marketing Operations

Kathleen has been organizing assets be it analog, digital, or analog to digital for discovery and reuse since 1989. She embraces usability challenges and appreciates it is not enough to find an asset but to also know if an asset can readily be reused.

Kathleen’s team is currently extending DAM from one business unit to the entire global Google Marketing org to promote discovery, rights management, reuse, and reporting. Finding commonality at this scale may seem daunting, so having comprehensive user stories that describe the needs of each user type is critical to stay focused. Staying nimble and agile are also key to meet the demands of a growing business while maintaining a core structure and best practices to consistently guide the users on their journey. Having a sense of humor helps as well!


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI