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Festival of Creative Operations 2023

Co-located with the Photo Studio Operations Forum, Creative Production Day and the Design Operations Symposium

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First Sessions Announced

We are busy developing an exciting agenda for the Festival of Creative Operations 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

In the meantime, check out the first two sessions announced:

Hype vs Reality - How Technology is Transforming Creative Operations

The emergence of AI tools, including more recently generative AI, has brought, and will bring, significant change to the creative-making process.

In this panel discussion, we explore the practical implications of the technologies and attempt to distinguish between the hype surrounding them and their actual value.

Today, marketers are evaluating the effectiveness of new creative power tools in tasks such as campaign conceptualization, graphic design, copywriting, editing and templating. They are seeking ways to leverage these tools while ensuring brand compliance and maintaining quality control. Fundamental questions still need to be addressed:

Where can AI tools provide measurable and valuable optimization within a human-centric creative deliverables process?
Where is there still a requirement for human involvement in a completely automated AI-based creative process?

Juliana and her panel of experts welcome you to join them as they delve into this tech revolution.

Moderator: Juliana Vail, Creative Operations and Innovation Consultant

Pitfalls of Applied Project Management Methodologies in an AI and Emerging Tech Landscape

Given the many challenges and constraints creative ops managers need to overcome on a regular basis, it’s easy to fear the new and lean on the old. In this talk, Cheryl will uncover some hidden dangers of strict adherence to project management guidelines in today's evolving world of AI and emerging technologies.

Through real-world case studies and valuable lessons learned from Sony and currently Apple Marcom, this session will help you:

Obtain stakeholder buy-in for the right tools that promote real-time and customizable views into your team’s work
Avoid costly development and onboarding of inflexible tools
Integrate new processes simply and seamlessly by identifying and leaning on common through lines across your business
Differentiate between project management practices to enforce and ones to modify or eliminate
Purposefully challenge the status quo without leaving your swim lane; and
Equip yourself with tips and techniques to define your project management practices in recurring scenarios to successfully make impact efficiently and consistently

With Cheryl Venable, Creative Resource Manager, Apple Marcom

Reserve your spot now! Registration is free for the first 250 registrants from Brands/Agencies.

By registering for the Festival of Creative Operations 2023 you’ll also have access to content on Creative Production Day, Photo Studio Operations Forum and Design Operations Symposium. Here’s a taster:

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