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Creative Production Day 2023

Co-located with the Festival of Creative Operations, the Design Operations Symposium and the Photo Studio Operations Forum

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First Sessions Announced

We are busy developing an exciting agenda for Creative Production Day 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

In the meantime, check out the first two sessions:

Navigating uncertainty in Metaverse platforms unleashed Telefonica’s Creative potential for success

Join Mikeldi as he describes what the Telefonica Metaverse Team did and learned.

The rapidly evolving landscape of Metaverse platforms presents both opportunities and challenges for creative teams. As the industry experiences the sudden opening and closing of platforms, creative teams find themselves facing tight deadlines and the need for quick solutions.

Case Study One: The sudden opening of Horizon Worlds, 5 weeks before Telefonica's Metaverse Day event.

Discover how the Telefonica Metaverse Team rose to the occasion, overcoming the time constraints and leveraging their creativity to deliver an unforgettable event.
Gain insights into the learning curve of Horizon Worlds and its unique way of working, providing you with valuable strategies to tackle similar challenges.

Case Study Two: The unexpected closure of AltSpaceVR just prior to the Mobile World Congress 2023.

The Telefonica Metaverse Team faced an unexpected hurdle. Learn how they navigated the setback.
Making informed Platform choices – the decision-making process to adopt and key factors to consider to choose the right platform.
Agility in the face of uncertainty: the importance of maintaining a flexible approach to work in the ever-changing Metaverse landscape. Strategies to adapt quickly and effectively to meet unforeseen challenges and that ensure your creative team can thrive.

A deep dive into the realm of Metaverse platforms, with real world case studies and experience.

With Mikeldi Rodriguez, Metaverse Creative Technologist & 3D Design Manager, Telefónica

AI and Creative Production: The Good, the Bad and the Unknown

Join us as we explore the fascinating issue of the current impact of AI on creative production.

In this session, drawing on her experiences at Vinted, Annie will discuss the current AI offerings for creative production and explore how they have influenced the industry so far.

Discover the positive aspects of AI in creative production as it offers a massive helping hand in coping with the growing volumes of content required.
Imagine the benefits of efficient iterations and localizations made possible by AI.
Delve into the darker side – the potential downsides that come with the integration of AI.
The impact on usage rights and artists’ livelihoods.
Ethical dilemmas that companies face when considering the use of powerful AI tools like Dall-e, Midjourney, or even Adobe Firefly.
What lies in the unknown?
Upcoming regulations surrounding AI
Potential implications for jobs in the image-making industry.

Join the session to gain insights, expand your understanding, and engage in a thought-provoking discussion on the ever-evolving landscape of AI and its impact on creative production.

With Annie Masciavè, Creative Production Area Lead, Vinted

Reserve your spot now! Registration is free for the first 250 registrants from Brands/Agencies.

By registering for Creative Production Day 2023 you’ll also have access to content on The Festival of Creative Operations, Photo Studio Operations Forum and Design Operations Symposium. Here’s a taster: