Festival of Creative Ops 2021

Briefs arriving unexpectedly. Multiple deadlines that all come at once, followed by long, quiet weeks with not enough work. A combination of ‘Difficulty in planning and managing our creative resources.’ ‘Separate project discussions with each stakeholder.’ ‘Ramping up - and then down again - with freelancers on the go’ and ‘Creatives with no time to be creative’.

Sound familiar? 

At Wayfair, we tackled these issues by implementing Creative Sprints. Though you might think of sprints as something just for developers, we found that it made better use of everyone’s time to use Creative Sprints to plan assignments for the entire workload. What is more, the team was happier as a consequence. 

In this session, Marina Herranz, Head of Creative Operations at Wayfair will discuss how they transitioned to this new way of working, as well as how the whole company - from the creative team and all the other stakeholders – benefited. Come and see how much fun structure can be!