Dan is Chief Technology Officer at Extreme Reach, the video-first asset management solution for the ad industry. He leads innovation and development with a customer-centric software release cycle, growing the company's industry-leading platform, AdBridge, with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just like ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.