Festival of Creative Operations

A Celebration of all things Creative Ops

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Agenda

All session timings are in Eastern Daylight Time (EDT)

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10:00am
Join Industry Lounges & Visit the Exhibition
Visit the exhibition, plan your day and attend the Industry Lounges
 
11:00am

Main Stage

Welcome to the Festival of Creative Operations
Join the first session of the day with Conference Chair, Kevin Brucato, as he officially opens the Festival of Creative Operations 2020! 
Conference Chair
Kevin Brucato, VP Creative Operations, Prudential
 
11:10am
Headliner: The Power of Community: The Intersection Between Passion, Creativity and Execution
Conceiving a great idea is just the first step, passion and execution are the driving forces that lead to long-lasting impact and success at scale. Melody Henderson, Co-founder and Creative Director of Curly Girl Collective / CURLFEST, will share the journey of identifying a need and turning a ge...
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Headliner
Melody Henderson, Co-Founder & Creative Director, Curly Girl Collective
 
11:40am
11:45am
Marketing Operations at The NYT: Where Execution, Technology and Strategy Meet
Objectives and positioning: As The New York Times focuses on delivering quality journalism and its goal to be the first model to achieve 10 million subscribers by 2025, Marketing Operations is becoming increasingly important. The role is developing into a ‘thought and performance partner’, positi...
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Speaker
Keith McLeod, Executive Director of Marketing Operations, The New York Times
 
12:15pm
12:20pm
TechLab: Dynamic Assets - Real-world Experiences, Opportunities and Pitfalls
Nothing beats a front-row seat. In this session, John Arnsdorf and Piet Saegeman of CHILI publish share their personal experiences of transforming new and existing DAM projects with dynamic templates.  Join them for this one-of-a-kind session, where they will discuss their first-hand experiences,...
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Speakers
John Arnsdorf, Product Marketing Manager, CHILI publish
Piet Saegeman, Content Strategist , CHILI publish
 
12:40pm
12:45pm
HappinessOps: Enabling Teams to be more Effective and Happy at Work
What’s all this Operations (Ops) talk about? All Ops practices have much in common, with differences that flex to the needs of different functions and organizations.  It’s about making people feel confident and happy in their craft. Rest assured, the business will reap massive rewards. In this se...
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Speaker
Adrienne Allnutt, Director of Design & Research Operations, LinkedIn
 
1:15pm
1:20pm
TechLab: Video Asset Management is Easier than you Think
Every Creative Operation today must tackle video asset management for the “screens everywhere” world we live in. File sizes, a mind-boggling array of specifications and complex rights management may seem daunting for systems stretching to build these capabilities. In this session, you’ll breathe ...
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Speaker
Dan Brackett, Chief Technology Officer, Co-Founder, Extreme Reach
 
1:40pm
1:45pm
TechLab: Faster Creative Production No Matter What, Where or Who is Involved
Seemingly small hurdles can add up to a lot of wasted time when it comes to producing creative assets. Projects get tangled up with too many processes, “cooks in the kitchen” and complex, unwieldy technology stacks. Join Layla Revis, Vice President of Marketing, Brand & Digital Services at Op...
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Speaker
Layla Revis, Vice President, Brand & Digital Services, OpenText
 
2:05pm
Break, Networking and Visit the Exhibition
 
2:25pm
Choose your Panel
You have the choice of two panel sessions, one reflecting on what we have learnt during 2020 and how to apply this knowledge to optimizing productivity in 2021. The other exploring how technology can bridge the gap in a remote world. 
Optimizing Productivity in 2021 - Learnings from 2020 (so far)
Kevin Brucato, VP Creative Operations, Prudential
Nick Fitzsimmons, Sr. Director of Sales Solutions, Celtra
Lindsey Hawkins, Group Business Director, ICP
Mike Zusel, Team Lead - Enterprise Accounts, stensul
How Technology can Bridge the Gap in a Remote World
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Kurt Dodge, Sr. Customer Success Manager, OpenText
Melinda McLaughlin, CMO, Extreme Reach
Piet Saegeman, Content Strategist , CHILI publish
 
3:10pm
3:15pm
Cultivating Creativity and Enhancing Productivity
Ja’Niene Mitchem, Director of Creative Operations at L’Oréal will share what it takes to foster creativity in a marketing driven workplace. Whether your team is working under a traditional or pod structure, creating a culture of transparency and support can allow for collaboration as well as indi...
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Speaker
Ja'Niene Mitchem, Director of Creative Operations, L’Oréal
 
3:45pm
3:50pm
TechLab: How to Find Efficiencies in your Email Creation Operations
Ever since email started as a distribution channel, we’ve been creating email assets the same way. It’s painful for everyone. This antiquated process takes over a week to get a single email created, costs teams time and money, and requires several specialists across each part of the creation proc...
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Speaker
Mike Zusel, Team Lead - Enterprise Accounts, stensul
 
4:10pm
4:15pm
Closing Headliner: Making Ads that Matter to a Person
Every dollar a brand spends on advertising needs to be effective, especially in a post-Covid world. And the number one key to efficacy is relevance. In this final session, we'll talk about how we're on the brink of the biggest shift in advertising since television. A new way of creating relevance...
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Speaker
Jeremy Carson, Creative Director, Saatchi & Saatchi
 
4:45pm
Thank You for Attending the Festival of Creative Operations!
Thank you for joining us for our inaugural virtual Creative Operations event.
Conference Chair
Kevin Brucato, SVP, Head of Marcom Technology, Jefferies
 
4:55pm
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