DAM San Diego 2019

The Art and Practice of Managing Digital Media

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Metadata Matters: It is the Foundation of Your Content

November 7, 11:50 AM

Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. This session explores how different industries and organizations manage metadata to fit their business needs, with an interest in customer expectations and experience. This panel will discuss lessons learned, best practices, successes and new developments in the field.

Moderator

John Horodyski

Salt Flats

Panelists

Sara Brylowski

Looker Data Sciences

Adam Crane

Dell Technologies

Eric Izenas

Hilton

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Hilton San Diego Bayfront Hotel

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