DAM San Diego 2019

The Art and Practice of Managing Digital Media

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Adam Crane

Global Marketing Taxonomist

Dell Technologies

At Dell, Adam is responsible for driving and implementing their marketing taxonomy strategy. Their goal is to drive efficiencies by making content much more modular driven by metadata and data linkages. Dell’s journey started with their Enterprise DAM over 3 years ago where Adam was responsible for implementing and managing the metadata schema. Prior to this role, Adam has 15+ years’ experience in data classification, taxonomy creation and metadata management.

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Estée Lauder Companies

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LDS Church

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Thermo Fisher Scientific