DAM San Diego 2019

The Art and Practice of Managing Digital Media


Making that Transformation: Embarking on a Better Future for Corporate Information Management

November 6, 10:10 AM

A case study from Louisiana-Pacific Corporation on how it went digital and created a truly integrated DAM.

DAM includes a set of technologies and business processes typically used to organize, store and retrieve rich media, such as photos, music, video and other marketing collateral. In this case study, a long-time corporate Records Manager, responsible for millions of legacy paper documents, is tasked with transforming his company’s content. He will tell the story of their successful efforts to use DAM principles for a business transformation to a digital, automated and unified information ecosystem.

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Estée Lauder Companies

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LDS Church

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Thermo Fisher Scientific