DAM New York 2020

The Art and Practice of Managing Digital Media


Creative Development Process Frameworks

April 15, 4:00 PM

How to run a more efficient and agile process - workflows, roles and responsibilities, continuous improvements and learning cycles. How consumers connect and interact with brands has changed dramatically.

In order for marketers to be part of this world, the marketing operations model has to evolve, with data and better-connected consumer connections at the core; allowing brands to be where the consumers are, and talk with them rather than just to them, and react and interact with what is relevant in the moment. But delivering better-connected consumer connections and transforming into a truly consumer centered marketing operation is not easy.

In this session we will be looking at some best practice and how a simple process framework can create efficiencies and lead to better work.

Session Leader

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.