DAM New York 2020

The Art and Practice of Managing Digital Media

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Operations for a New Omnichannel Stack

April 15, 2:30 PM

It’s axiomatic by now that in an era of omnichannel customer engagement, creative operations professionals can no longer work in a vacuum. This new era is upending the notion of a “finished asset,” and compelling us to think differently about content and media designed for distribution across multiple channels. At the same time, the need for collaboration across departments and disciplines has never been higher.  

Join research and advisory firm Real Story Group for a brief tour of two technology segments taking on increasing importance in broader CX stacks. “Omnichannel Operations Hubs” are trying to align campaign management with creative operations. “Omnichannel Content Platforms” are trying to provide core services for assets, narratives, and data designed to be shared and tracked across channels. Whilst neither segment is especially mature, creative operations leaders will want to track developments in both markets in order to influence enterprise technology decisions going forward. Attend this session to get the inside scoop…

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Albert Einstein College of Medicine

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VHB

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Lowe's Companies, Inc.