DAM New York 2020

The Art and Practice of Managing Digital Media


TechLab: Who Leaked Your Asset? Learn how to Track Your Chain of Custody - with IMATAG

April 14, 12:20 PM

Are some of your assets sensitive, perhaps embargoed before release? Would a leak negatively impact your brand’s competitive advantage or damage a strategic client relationship? IMATAG's patented invisible watermark makes it possible to know precisely who, where, and how your images and videos are being used, in digital and print.

During this session, IMATAG and integration partner IO Integration will show you how to track your valuable assets during any phase of production and in the wild, after they leave your DAM.
Learn how to manage, control, and understand how assets are used, monitor for compliance, leak detection, usage rights, intellectual property, and calculate earned media.

Paul Melcher, VP Business Development, IMATAG
James Word
, Director of Integrated Services, IO Integration, Inc.


What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.