DAM New York 2020

The Art and Practice of Managing Digital Media

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TechLab: Managing Video Assets is Easier than you Think - with Extreme Reach

April 15, 10:50 AM

Video is a marketer’s dream but an asset management nightmare. If this is what you think, you’re wrong. Yes—sight, sound, and motion are undeniably the most engaging and powerful forms of brand storytelling, but the system and process for managing all those precious gems is right in front of our eyes.

In this session, learn how the very process that marketers use today for video workflow is by nature, a robust video asset management platform. And it gets better: it’s already built for massive capacity, natural population of metadata, automatic preparation for the dizzying array of specifications, easy librarian controls, rights management, and reuse ROI tracking. Dreams really do come true.

Speaker
Melinda McLaughlin
, CMO, Extreme Reach

 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.